Visual thinking is a cognitive process that occurs when a person utilizes their spatial-visual perception to learn, communicate, process, develop, or present an idea.
It leverages images that represent elements from the physical world or abstract concepts in a two-dimensional space (paper/screen).
What is Visual Thinking?
Visual Thinking for Problem Solving
Visual thinking is a creative, accessible, focused, and efficient tool for solving complex problems through broad collaboration.
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Why Visual Thinking?
Encourages Creativity
Visual thinking is intuitive and easy. However, since most of our work environments rely on text, we often miss out on its advantages. Integrating a different mode of thinking into the process allows unique ideas to emerge. Seeing others' ideas stimulates thought and enables further development.
Visual thinking acts as a force multiplier for the design thinking methodology in product and service design.
Enhances Clarity
When you see the complete picture with all its details, you will better understand the process, the different stages, the stakeholders, and their perspectives. This makes it easier for each participant to find their role within the bigger picture.
Drawing creates a visual anchor/symbol, making it easier to remember the steps, components, and their relationships. The large visual representation generated during the session helps maintain focus on the goal throughout the process.
Drives Change
Created from the group’s own content in real time, the visual generates a meaningful and shared creative experience. A clear picture is easier to understand, remember, and explain to others. The image keeps the agreed-upon goal in sight, reminding participants of the core values that unite and guide them throughout the process.
What is Visual Thinking?
Visual thinking is a cognitive process that occurs when a person utilizes their spatial-visual perception to learn, communicate, process, develop, or present an idea.
It leverages images that represent elements from the physical world or abstract concepts in a two-dimensional space (paper/screen).
Noam Werner
Co-founder, Design Manager, with 20 years of experience leading development, planning, and consumer product design teams. Specializing in product characterization and development.
"I have worked in various companies, from high-tech to low-tech, toy development to complex transportation projects. However, as a product designer rooted in design thinking, I focus on designing processes that emphasize both structured planning and the people executing them."
Noam holds a BA in Product Design from Shenkar and an MA in Design Management from Bezalel. She is also a lecturer at HIT Holon Institute of Technology.
Tal Kamil
Co-founder, expert in visual thinking, and developer of visual thinking tools for numerous organizations across various sectors.
"For over ten years, I have been promoting visual thinking in Israel. I have facilitated and guided dozens of thinking sessions, working with organizations of all kinds to help them achieve goals and solve complex problems collaboratively using visual tools."
Tal holds a BA in Product Design from Bezalel Academy and an MA in Design Management. She is a graduate of the Heschel Center for Sustainability Fellows Program and a former lecturer at Shenkar College in the Industrial Design Department.
"I believe visual thinking is a powerful, accessible, and highly valuable tool for achieving objectives."
What’s Important to Us...
Recent Activities
Contact Us
Noam@ClearVision.org.il
Tal Kamil - 050-7425303
Noam Werner - 052-3864893
Ramot Menashe 1924500
Every challenge is unique – and we craft a tailored visual thinking process that turns complexity into clarity and impact.
